Can you share with us story behind this rotating tumbler and what it
took to make this extraordinary glass a reality?
The rotating glass created for whiskey and Shtox appeared due to
the fact that inventor Evgeny loves to go out to bars to meet up with his
friends and savour his favourite drink – whiskey. At the same time,
watching the people, he often noticed that many people casually,
try to wiggle and twist in the hands the glasses with their drinks.
However, he always pointed out that people are trying to twist the glass,
which by definition can not spin, because they are simply the most
ordinary glasses. Once he had the idea, why not to invent a glass,
that could really spin on the table, thus bringing the joy and amusement
to their owners.
The first spinning glasses from the ordinary manufactured glass,
refined per hand by himself, surprised all his friends and got one
hundred percent approval. Then he had to spend a lot of time and
effort to obtain a patent for an invention and to find the
manufacturer who could bring this idea to the finished product.
Production costs of these glasses were quite high, because it took the
use of manual labor for precision machining of the bottom of each
glass. To justify the high cost of glasses, he decided to search for
international recognition of his idea by competent people. With this
goal, he sent a glass Shtox to the contest Red dot design award. Again
he had a bit of luck, and the glass Shtox was recognized by the
competent international jury as a winner of Red dot Design Award 2009.
What does the word or name Shtox mean?
The word Shtox – is a neologism. This is a new word for a new
invention. None of the most widely spoken languages had such a word.
Therefore, if we say Shtox, we mean a rotating tumbler.
Does Evgeny Bushkovsky have a design background in glassware and has
he invented any other products or holds other patents?
Evgeny has no design background in glassware and till now that’s his
first patent and invented product in that area.
2017 marks nine years since winning the red dot award for innovation, has the shtox design changed or remained the exact same?
The Red Dot Award was for the design of the glass 001 (you can have a
look at the catalogue).
Are there more innovations to come?
No one knows if there would be any other innovations to come.
How are people learning about your marvellous product?
Good question, about how people know about this product. It can be the
same way you saw it, via Instagram. We also participate now in many
international exhibitions, we sell them also at Amazon. They are
in many well-known places like Peninsula hotels, Four Seasons, Wunn
and Cosmopolitan in Vegas.
It’s not easy for people to understand how the glass actually spins
till they get the Shtox glass in their hands.
Which markets have been the most successful in terms of sales?
In terms of sales the most successful are The USA, Japan, France and
What is your best selling style of glass and why do you think that
The most successful is still number 001, the spiral one.
You’ve expanded the range for a bars and shot glass options. Is the
grade of glass different to make them stronger, as bars have higher usage
and are they dishwasher safe?
All of the glasses are dishwasher safe, the bar glasses are thicker,
it’s a material similar to normal glass so it can be better for Bars
but still most of them want to have the crystal glasses made in
The shot glass are the same material as the big tumblers, they are just the
new form of the glasses, people asked for shots.
Have you had any companies copying this design and how to protect
the market from clones or copies of your product?
No, we haven’t had any copies made of them cause it’s extremely expensive
and makes no sense to a copy, the price would be the same or even
higher. It’s very precise and complicated to produce, it’s not a mass
Are there new styles or designs scheduled for 2017?
In 2017 there will be several new designs that we gonna feature at
We like to thank the team at Shtox for giving this interview and
look forward to more spinning or rotating glasses from them in