Award-winning craft spirit producer Morant Bay, creator of the first British spiced red rum, has recently concluded a deal with The Saq. A Quebec based Crown corporation mandated is to trade alcoholic beverages by the government in Canada.

This export contract marks a boost for the emerging British rum category as well adding to the reputation of Britain, being currently the largest exporter of spirits*. With the growing gin market predicted to be worth £500 million plus this year and US accounting for  international 59% of sales and Spain as 45% of EU trade sales. The demand for British spirits is growing internationally, leading to interest into other alcohol products with 2017 predicted as the year of rum in the UK. There will be a lot of interest in this rum sector especially the small but growing British category.

Also rum in Europe has a growing presence with the amount of Rum festivals being held across Spain, Italy, Greece, Germany, Poland and France plus other countries. This has also created another export led opportunity, that Morant Bay is keen to expand and tap into.

The rum company has recently launched a crowdfunding campaign to get rum lovers on board to expand and export the British rum to European shores, due to the inbuilt market and interest in the Europe of rum.

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*Britain is the largest exporter of spirits as a country – source WSTA (Wine & Spirits Trade Association)

See previous article.